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"Having the ability to work out whether a piece of content is expensive to produce, and whether its producing the expected ‘return on content’ is powerful knowledge to have. Knowing the performance that content and advertising is delivering can truly help publishers grow their business." | |
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Topic “Behavioural Targeting”
Can Behavioural Targeting Safeguard High Quality Publishing?
I am not sure consumers are aware of this fact, but advertising funds the vast majority of the media they consume. And as the consumption of this media moves online, the online advertising model is going to struggle to generate sufficient revenue to allow for the continued production of the high quality content we come to expect.
Blog Comments
- Mail Online only newspaper site to increase daily browsers in July: http://bit.ly/9UNPjO — 1 week 5 days ago
- 'Paywalls are essential,' says WPP's Martin Sorrell http://bit.ly/aPOG5D — 1 week 6 days ago
- Nokia Buys In-App Analytics Provider Motally http://t.co/IxjTelK via @paidContent — 2 weeks 2 days ago
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Great post Graham, thank you for the contribution. We often do not reflect enough on the socio-...