Topic “Future Trends”

Are you wasting impressions overseas?

A few years ago the advertising/agency world woke up to the fact that they could geographically target their online campaigns.  This meant that they could ensure their adverts were only displayed to local audiences able to access and buy their products.  Advertisers no longer needed to accept that around a quarter of all their impress

The need for marketing integration in the cloud

Compared to a decade ago, some would argue that the marketers of today have it easy.  There’s a technology solution for pretty much everything from web analytics to ad serving.  But it’s not as straightforward as you might think.
 

Grant Keller, European Managing Director at Acceleration talks about how Big brands are coming round to idea of marketing on mobile devices

A month or so ago I wrote an article for iMedia UK about the changing web and the implications for marketers.  The article explored how the web’s transition from a web of content to a web of applications will change two key things:

Graham Beckett, Founding Partner, Results International Group, talks about the Internet's accelerating impact on business and play.

The pace of change in the Internet over the past 10 years has been stunning. Who could have foreseen the massive uptake of search, social networking and e-commerce, which have truly transformed the way we conduct our business and personal lives?

What is even more striking is that this pace of change is not slowing down. Who knows what we'll see over the next decade. If I were to hazard a guess, I would say we'll see even more personalized and targeted use of the Internet in our business and private lives.

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"Having the ability to work out whether a piece of content is expensive to produce, and whether its producing the expected ‘return on content’ is powerful knowledge to have. Knowing the performance that content and advertising is delivering can truly help publishers grow their business."
Cameron Hulett, SVP - Publisher Solutions - Acceleration


Blog Comments

Impact on Society

Great post Graham, thank you for the contribution. We often do not reflect enough on the socio-...

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