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"Having the ability to work out whether a piece of content is expensive to produce, and whether its producing the expected ‘return on content’ is powerful knowledge to have. Knowing the performance that content and advertising is delivering can truly help publishers grow their business." | |
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Topic “Google”
Grant Keller, European Managing Director at Acceleration talks about how Big brands are coming round to idea of marketing on mobile devices
A month or so ago I wrote an article for iMedia UK about the changing web and the implications for marketers. The article explored how the web’s transition from a web of content to a web of applications will change two key things:
Jacques van Niekerk on "A Goorilla in the room"
Fear is a powerful force. Fear of the unknown, the new and change are pervasive, especially when Google's in the room. FOG (Fear of Google) seems to be gaining momentum, but how is it that one of the fastest growing brands in the world, seemingly much loved and out to do no evil is starting to elicit such a gut response?
Blog Comments
- Analyst: Paywall Subscribers Worth A Quarter Of Print Readers http://t.co/3chksJV via @paidContentUK — 2 days 23 hours ago
- Measuring the ‘return on content’ can help publishers grow their business says Cameron Hulett, Acceleration: http://bit.ly/dtn3vK — 1 week 1 day ago
- Mail Online only newspaper site to increase daily browsers in July: http://bit.ly/9UNPjO — 1 week 6 days ago
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Great post Graham, thank you for the contribution. We often do not reflect enough on the socio-...