Core Capabilities

Data and technology at the core

Acceleration is WPP’s data and technology consultancy, operated globally by leading media company GroupM. We work closely with GroupM agencies and Google center of excellence to connect our clients' media investments to tangible business results, powering possibilities and performance through data and technology.

We are a global network of 400+ consultants, data scientists, technologists and practitioners that share a common vision: to fuel sustainable growth and enable the always-on transformation of marketing organizations. We work closely with our customers to co-create solutions that unlock the value of data, technology and human potential.

Predict creative performance with AI and generate high performance ads

If any of these challenges sound familiar, we’re here to help:

How can I use AI to identify trends in marketing investments?
How can I measure the impact of my media investments on digital KPIs in a world where third-party cookies are disappearing, and investments are made across several walled gardens?
How should I choose between the myriad of creative content available to me through generative AI?
How can I support non-technical decision-makers in asking the right questions to their data and gaining the insights they need?
Which mix of media channels should I use to reach a certain target audience in a specific market?

Impact

75%

of companies are looking to adopt AI technologies in the next 5 years

4%

of executives believe they currently have the skills they need to achieve their AI goals

$460 billion

The business value that can be generated by applying Gen AI to Marketing

Core Products

Dynamic Creatives

Use dynamic creatives to serve relevant content to consumers based on profiles and context

AI Display Analytics

Use Vision API to analyze objects in display advertising and predict performance of display ads

AI Video Analytics

Use Artificial Intelligence to analyze the content of video ads at scale and get insights on creative performance

Gen AI Text

Use generative AI to ask questions to your data and translate complex modelling results to understandable actionable recommendations.

Gen AI Image & Video

Use generative AI to generate high-performing content based on insights into which features of your creatives drive high performance

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