8 Top Takeaways from Our Privacy Guide

START PREPARING FOR THE NEW PRIVACY LANDSCAPE WITH GA4

Big changes are underway in the privacy landscape, introducing both challenges and opportunities for marketers.

What if you were to reframe these common roadblocks as exciting possibilities?

• The deprecation of cookies challenges you to be more creative
• The movement to first-party data enhances your ability to engage with your customers
• New analytics tools enable you to put privacy at the core of all your marketing which builds brand trust and loyalty

As part of our In the Know Series, we are creating several guides for marketers. Our first guide, How to prepare for a privacy-focused future with GA4, is now available to download. As you focus on your new year goals, why not use our privacy guide’s top takeaways to help you fast-track your privacy journey this year.

8 TOP TAKEAWAYS TO PREPARE FOR A PRIVACY-FOCUSED FUTURE

1. AUDIT

Do an audit of the tools and practices you have in place for capturing and managing data, determining the scope, purpose and stakeholders for each. Plan for upcoming industry changes that will impact you. Google will be sunsetting Universal Analytics and transitioning to Google Analytics 4, an important change to prepare for.

BENEFIT
An operational assessment paints a clear picture of where you are on your data journey, and prioritizes where you need to focus your time and effort.

2. ANALYZE

Analyze the data from your existing infrastructure to define technology needs and opportunities to improve efficiency.

BENEFIT
A thorough analysis of your current data infrastructure helps you identify any gaps or overlaps that need to be addressed.

3. ALIGN

Map out your internal and external stakeholders, and ensure that every team member is working toward a clear shared goal: making privacy the heart of your marketing.

BENEFIT
Getting buy-in from all stakeholders is integral to executing new strategies and platforms.

4. ARTICULATE

Investing early is important for effective preparation and planning. Assess your internal resources and create a robust project plan to present to key decision-makers.

BENEFIT
Identifying if you have the right customer data platform and resources in place strengthens your business case to request additional support.

5. ACCELERATE

Accelerate your marketing by experimenting with analytics processes and tools dialing up the data, insights, visualizations and predictive modeling. Ask a group of stakeholders from varied domains to review campaigns in different platforms.

BENEFIT
Tracking and analyzing collective feedback enables you to find the best solutions for all stakeholders.

6. ADOPT

Adopt new platforms and practices where required to resolve gaps and get ahead of your competitors. If you opt to adopt GA4 use it as a lever for collaboration, to cut through silos and improve stakeholder orchestration. Track your progress milestones, and celebrate your successes.

BENEFIT
Taking early and swift action allows you to make historic data comparisons and gives you a competitive advantage.

7. ACCLIMATIZE

Use proactive testing and learning to get comfortable with any tools like GA4 to uncover insights, visualize your data and understand your customers better.

BENEFIT
Developing expertise in GA4 now empowers your teams to lead the pack in post-cookie analytics and data management once deprecation occurs.

8. ASSESS

Privacy transformation isn’t a one-off project. Embed processes to maintain data quality, regularly identify improvement areas, and keep testing and learning.

BENEFIT
Preparing for a privacy-focused future is an ongoing effort that provides opportunities for constant development and growth.

DOWNLOAD OUR PRIVACY GUIDE

Click to download our guide.