How We Help You Find and Use the Right Digital Media Platforms
Impact
12%-20%
Improvement in media buying workflow efficiencies
62%-76%
Increase in page visits and browsing time
10%-32%
Reduction in CPC and CPA
Core Products
Don’t forget: GA360 customers must migrate to GA4 by July 2024
More than just another evolution of Google Universal Analytics, GA4 is a complete transformation of how the GA360 platform works. With new flexibility to measure different kinds of data, it allows you to see unified user journeys across your website and apps and leverage Google’s AI to predict and surface new insights, while being built to keep up with a changing ecosystem. GA4 is innovating for a future that is consented, first-party, and modelled and delivers an enhanced measurement solution to empower marketers to scale data-driven capability with confidence.
UA properties for GA360 customers will be sunset and stop processing data in July 2024. Plan your migration now to ensure a seamless transition and to maximize the impact of GA4.