Until recently, third-party marketing cookies were the primary technology that advertisers, adtech companies and publishers used to enable different facets of advertising, including tracking consumer site visits and connecting activities from one domain to another. The digital marketing ecosystem is now changing significantly, as tech providers and regulators challenge third-party cookies and implement robust privacy standards.

We work with you to identify the impact of privacy regulations and cookie deprecation on your digital marketing performance. We provide you with a hands-on playbook for how to future-proof your data activation and measurement across digital platforms.

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Until recently, third-party marketing cookies were the primary technology that advertisers, adtech companies and publishers used to enable different facets of advertising, including tracking consumer site visits and connecting activities from one domain to another. The digital marketing ecosystem is now changing significantly, as tech providers and regulators challenge third-party cookies and implement robust privacy standards. Users’ trust in digital is in decline, with 81% saying that they have become more concerned with how companies are using data. Yet, 63% of consumers still expect a high degree of personalization.

We work with you to identify the impact of privacy regulations and cookie deprecation on your digital marketing performance. A privacy assessment project is typically defined in three steps: workshop, assessment, and roadmap. We facilitate a workshop where we complete a full evaluation of your current privacy approach. We then analyze the outcomes of the workshop to set a current and future states of privacy that will act as point of departure and as end objective. Finally, based on the assessment, we recommend a set of specific initiatives that will be key to achieving the defined future privacy state. In the end, we provide you with a hands-on playbook for how to future-proof your data activation and measurement across digital platforms.

We employ our agile, iterative approach to provide you with a roadmap of actionable data, tech and operational initiatives to future-proof your marketing and media activation.

Advertisers and publishers are facing the challenge of a major shift in digital marketing capability, measurement and compliance. Privacy-based regulatory changes, combined with a deprecation in third-party cookies and a shift in consumer behaviors, threaten current digital techniques and performance. We help you understand your options and priorities surrounding data, tech platforms, analytics and insights, performance measurement and operating models.

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We develop a financial impact analysis that bridges the gap between marketing and finance, providing you with a robust, "CFO-ready" set of analyses, pro forma metrics, forecasts and "what-if" scenarios to support marketing transformation investments.

Around 70% of marketing transformation projects fail. A key driver for this failure rate is a lack of quantified expectations and outcomes in a project. We help you create a common language of performance that is critical to securing marketing investment and communicating marketing contributions to your business.

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