Acceleration Launches in Sub-Saharan Africa

On March 2, we opened the newest Acceleration office, officially launching our operations in Sub-Saharan Africa (SSA). 

Based on the WPP Cape Town campus, the new Acceleration SSA office is led by Managing Director Nick Jackson. Nick brings a breadth and depth of experience in martech consulting, partner management and go-to-market strategy. Over the last four years, he has driven overall business growth of Google's Premier Partners in Africa. 

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“The power of data and technology in delivering value in Africa is remarkable. Through our fantastic network of GroupM and WPP Partners, Google technologists and clients – we’re embracing a responsibility in catalyzing value across the continent – fundamentally changing the role Africa plays in a global network economy. I’m privileged and incredibly excited to play a part in this ambition.” 
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Nick Jackson
MD, Acceleration SSA

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The launch event for the SSA office featured speakers Stephan Pretorius, Global CTO, WPP, founding member of Acceleration, and Federico De Nardis, CEO, GroupM Sub-Saharan Africa. Attendees included 24 client brands and WPP, GroupM and OpCo colleagues and leaders. With our SSA launch, Acceleration now operates in 18 markets, including North America, the U.K., Portugal, Spain, Italy, the Nordics region, China and Australasia. 

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“With the expansion into Sub-Saharan Africa, we continue to build momentum, and add to our network the expertise of Nick and his talented team of consultants, helping more clients grow their business results through an always-on-transformation of their media capabilities. I am excited about the opportunity to deliver sustainable growth for our clients in the region through data and technology consulting solutions.”

Grant Keller
Global CEO, Acceleration

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Acceleration forms WPP’s center of excellence for data and technology consulting, operated by GroupM. Through orchestrating a global network of consultants, data scientists and technology experts, our mission aims to power sustainable growth for Sub-Saharan Africa's most progressive brands through data and technology consulting and deep expertise in Google.

Founded in Cape Town, Acceleration became Google’s first implementation partner in 1999. For over 20 years, we’ve been a trusted Google partner, consulting with clients to maximize their technology investment and media performance. Acceleration now thrives on the global stage, and we look forward to returning to our roots to deliver value across the continent.

We leverage the full power of the Google Marketing Platform and Google Cloud Platform, as a Google Marketing Platform Certified Company and Sales Partner. We are also a Google Premier Partner, a distinction only attained by the top 3% of participating companies in Sub-Saharan Africa. 

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“I’m delighted to see Acceleration continuing its successful global expansion with the launch in Africa. The continued collaboration with Acceleration has seen them delivering 78% of all WPP tech maturity projects, making them a key strategic partner for Google. I am looking forward to working together with Acceleration global and local teams to further strengthen our collaboration in the market.”  

Nicole Boritz
Google Head of Global Partnerships

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