How Conversions API (CAPI) enables privacy-first marketing

EXPLORING META’S CAPI IN OUR NEW WHITE PAPER

The rules of advertising have changed, with increasing limits on the use of cookies and other third party data.

In this new landscape, marketers searching for signals on user behavior are being forced to rethink how to leverage customer data in a privacy-safe way.

Meta’s Conversions API (CAPI) is among the powerful new tools helping fulfill those needs. It helps marketers safely use first-party data to understand directly how much their advertising contributes to conversions.

A DEEP DIVE ON THE IMPACT OF META’S CAPI

Our new white paper, produced in collaboration with Meta, explores this solution in-depth and demonstrates how marketers can use CAPI to share first-party data via a server-to-server connection, matching their data with Meta’s in secure and controlled ways.

The paper, Unlock the Potential of Your Data: Performance and Privacy in the New Ad Ecosystem, shares how three of our Nordic clients (Tele2, Stadium and Klättermusen) used CAPI to optimize ad budgets toward real business results, including an example of how one client generated a 15% uplift in revenue using CAPI and Meta’s Conversion Lift tool.

To learn more, download our white paper and discover how marketers are using tools like Meta’s CAPI to maximize performance while prioritizing privacy and protecting consumer data.