Marketing Transformation: ROI powered by AI

Unleash the power of Al to maximize your marketing and technology investment.

By taking a strategic approach to AI adoption, we help brands realise AI's marketing performance benefits to transform their organizations now and in to the future.

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Unlock the Power of AI

AI can be a transformative force in your business, enabling marketers to stay ahead of consumer needs and trends, to capture new insights and build campaigns faster with proven ROI and performance.

Quick and scalable time to value for faster workflows and immediate optimization
Rapidly expand and scale data and solutions to more markets, channels and business functions
Test and scale proven outcomes and generate demonstrable business ROIs

Capitalize on the power of AI

+29%

ROAS

Global Retailer

+13%

Customer Lifetime Value

Leading Comparison Site

+22%

Media Efficiency

Global FMCG Giant

+25%

Basket Value

Online Grocery Retailer

-20%

CPC Omnichannel Retailer

Introduction

Acceleration AI Maturity Model

Boost marketing performance and business results by leveraging the power of Al in your owned data and technology ecosystem.

We'll show you how to discover near-term performance gains while building the foundation for long-term growth.

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Maximizing Value, Today & Tommorrow

Our AI maturity Model is a consulting framework used to assess your capabilities and create your individual roadmap to unlocking AI for marketing transformation.

Get AI-ready

Foundations for Success

To help marketers transform their businesses and unlock AI's full potential, we ensure your organization's operating models, data, and tech architecture are AI ready

Organization & Operating Model

Position your organization for transformation. We assess and empower your operating models, working methods, upskilling, change management, and cultures of experimentation and innovation.

Data & Technology Architecture

Ensure you have the best data and technical architecture for AI success. We assess and enable your data strategy, technical architecture, privacy, approach to identity, and governance.

Build new capabilities

Proven solutions.
Designed around your business.

Iterative. Measurable. Actionable.

Framed across six maturity vectors, each use-case delivers incremental gains for rapid short-term ROl.

Together, they form a scalable, holistic maturity model that creates long-term value and short-term results.

High-Value Audiences

Leverage data, identity signals and AI models to create privacy-safe, high-performing audiences.

Dynamic Decisioning

Leverage data and AI models to improve bidding accuracy and drive performance across platforms.

Measurement & Optimization

Measure and optimize business performance across marketing touchpoints with real-time solutions and AI-based dynamic optimization.

Durable Signals

Future proof against signal deprecation with platform-to-platform integrations, APIs, reporting and privacy controls.

Commerce

AI-based optimization of media, products and pricing for online marketplaces.

Content AI

Measure, analyze and predict performance with AI, to generate high performing, multi-modal content at scale.

How it works

Four stages, unlimited outcomes. Al maturity simplified.

Discover

Assess your current data, tech and AI capabilities against the maturity vectors. Score your baseline performance.

Identify your future opportunity

Pinpoint your opportunity areas based on your individual business objectives. Define your future state AI ambition.

Prioritize high return activities

Determine your prioritized activities, ranked by factors such as time to value, level of effort and investment. Create your roadmap by sequencing use cases to maximize near and long-term value.

Implement

Define your immediate steps. Design a specific set of activities, aligned with your priorities, that drive your AI maturity to the next level.

Take the next step

Build your Al marketing potential with Acceleration

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