Kernkompetenzen

Daten und Technologie im Mittelpunkt

Acceleration ist die Daten- und Technologieberatung von WPP, die weltweit vom führenden Medienunternehmen GroupM betrieben wird. Wir arbeiten eng mit den GroupM-Agenturen und dem Google-Kompetenzzentrum zusammen, um die Medieninvestitionen unserer Kunden mit greifbaren Geschäftsergebnissen zu verknüpfen, indem wir Möglichkeiten und Leistung durch Daten und Technologie vorantreiben.

We are a global network of 400+ consultants, data scientists, technologists and practitioners that share a common vision: to fuel sustainable growth and enable the always-on transformation of marketing organizations. We work closely with our customers to co-create solutions that unlock the value of data, technology and human potential.

Predict creative performance with AI and generate high performance ads

Wenn Ihnen eine dieser Herausforderungen bekannt vorkommt, sind wir für Sie da:

How can I use AI to identify trends in marketing investments?
How can I measure the impact of my media investments on digital KPIs in a world where third-party cookies are disappearing, and investments are made across several walled gardens?
How should I choose between the myriad of creative content available to me through generative AI?
How can I support non-technical decision-makers in asking the right questions to their data and gaining the insights they need?
Which mix of media channels should I use to reach a certain target audience in a specific market?

Auswirkungen

75%

of companies are looking to adopt AI technologies in the next 5 years

4%

of executives believe they currently have the skills they need to achieve their AI goals

$460 billion

The business value that can be generated by applying Gen AI to Marketing

Kernprodukte

Dynamic Creatives

Use dynamic creatives to serve relevant content to consumers based on profiles and context

AI Display Analytics

Use Vision API to analyze objects in display advertising and predict performance of display ads

AI Video Analytics

Use Artificial Intelligence to analyze the content of video ads at scale and get insights on creative performance

Gen AI Text

Use generative AI to ask questions to your data and translate complex modelling results to understandable actionable recommendations.

Gen AI Image & Video

Use generative AI to generate high-performing content based on insights into which features of your creatives drive high performance

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