Back

Acceleration on Air: Preparing for 3P Cookie Deprecation in CM360 + DV360

Insight
North America
Apr 23, 2024

Acceleration

Author

Client

Technology

No items found.
Share

How to Maximize Performance in the Future ​of Measurement & Ad Serving

In the first episode of Acceleration on Air, Ryan Grady, Senior Media Engineer, shares how to get ready for 3P cookie deprecation (3PCD) in CM360 and DV360. Watch the video for:

  • Important background on 3PCD
  • Anticipated impact to CM360 & DV360
  • How to prepare for 3PCD in CM360 & DV360
  • Actionable checklists to help you maximize performance in the future of measurement & ad serving

‍

More resources

Explore more Acceleration resources to help you get ready for 3PCD and maximize performance in GMP in 2024 and beyond:

Learn more
Download our guide
Success! Thank you!
Oops! Something went wrong while submitting the form.
* Acceleration takes Privacy and the handling of your personal data seriously, to understand more about our how we mange personal data please read our privacy policy. To unsubscribe and opt out of receiving emails from us please contact commuications@acceleration.biz.

Related news and insights

On air image.
Insight
North America
Nov 13, 2024

Acceleration on Air: The Power of Campaign Manager 360

Watch Acceleration on Air for crucial steps that marketers should take to prepare for 3P cookie deprecation in CM360 & DV360. You’ll learn how to maximize media performance in the future of measurement and ad serving.

Case Study
Sep 23, 2024

Uncovering $12.9M in Incremental Sales with Multi-Model Attribution & Causal Impact Studies

Learn how we strengthened a brand’s attribution capability, highlighting how the media strategy drove $12.9M in sales above the brand’s traditional approach to attribution

Insight
North America
Jul 29, 2024

As Google Changes Course on 3P Cookie Deprecation, 1P Data & Multi-Signal Approaches Remain Key

Learn how and why marketers should continue to focus on solid 1P data foundations and multi-signal approaches even as Google changes course on its 3P cookie deprecation plans.

Insight
North America
Oct 24, 2023

Run, Don’t Walk: Prioritize Enhanced Conversions to Futureproof Conversion Measurement & Drive Long-Term Performance

Learn how Google’s Enhanced Conversions helps marketers futureproof conversion measurement and drive greater long-term media performance in Search Ads 360 (SA360) and Google Ads through more complete and better conversion data.

Insight
North America
Apr 12, 2024

Maximizing Marketing Performance with a Connected 1PD Strategy in GMP

Learn how marketers can prepare for 3rd party cookie deprecation by adopting key solutions and features in the Google Marketing Platform that enable you to maximize use of 1PD and drive growth.

Insight
North America
Mar 18, 2024

3P Cookie Deprecation & CM360: Strengthen Your Data & Drive Performance

Learn how Google’s Campaign Manager 360 enables marketers to strengthen their data, uncover new insights, and maximize performance as 3P cookies are deprecated and 1P becomes increasingly important.

View all