Harnessing GA4 for powerful customer insights to boost sales and revenue

WE HELPED A WORLD LEADER FITNESS AND MEDIA COMPANY USE GA4 TO GAIN POWERFUL INSIGHTS INTO THE LIFECYCLE OF THEIR CUSTOMERS, TO DRIVE SALES AND BOOST REVENUE.

Our client was undergoing rapid growth. They needed to gain a deeper understanding of their customer behavior, to reduce churn and increase engagement.  We helped the client use GA4’s powerful integration with artificial intelligence and machine learning to create vital insights and identify revenue opportunities.

OUR BOLD AMBITION

Our client sought to better understand their current and prospective customer behavior. They specifically wanted a picture of customer lifecycles to boost sales and revenue for the rollout of new products.

OUR SOLUTION

We helped our client use GA4 to gain vital insights into probable purchases and churn activity to understand the customer lifecycle to boost sales. Our approach:

• Created a fallout report to identify opportunities for engagement and customer conversions
• Mapped a full-funnel conversion report, tracking customer engagement and their likelihood to convert
• Produced engaged-view conversion reports detailing the impact of client marketing activities and highlighting churn risks

OUR RESULTS

Following a quick and seamless GA4 implementation conducted without the need for any downtime, our client can now identify audiences using powerful predictive capabilities applied to the following areas:

• In advertising, targeting audiences that are shared automatically with Google Ads, including Engaged View Conversions from YouTube
• In re-marketing, to customers on the threshold or close to converting
• In engagement campaigns, identifying clients with high churn probability and boosting sales through early re-engagement and retention mechanics