Samsung chooses Acceleration@Mindshare for Nordic Digital Marketing Brief

Acceleration@Mindshare wins Samsung's digital marketing pitch in the Nordics

In the spring Samsung launched an agency pitch to consolidate its digital business. Acceleration@Mindshare joint team are delighted to be selected to lead the Nordic Digital Marketing account that previously sat with Cheil and Starcom.  

The collaboration between our Acceleration Nordic team and Mindshare Sweden continues to grow from strength to strength, building on a strong track record of winning and expanding clients’ business together, as most recently demonstrated with the growth of our Volvo Nordic account into a global account.

Clare Grelsson, CEO of Mindshare said:

“We are very proud to receive this trust. Mindshare continues to grow and develop as an agency and we are strengthening our cooperation in the Nordics together with Acceleration. By collaborating with Acceleration, the Mindshare team added deep digital technology expertise, which perfectly matched Samsung’s needs and we are happy and proud that Samsung has chosen to give us this trust. By working closely together we will be able to deliver world-class digital expertise.”

Andreas Nordfors, Executive Director, Tech Solutions Acceleration Sweden said:

“Working with Mindshare we were able to lean into our strategic expertise in putting data and technology in service to generating business results. Combining our consulting expertise with Mindshare leading media strategy and execution we were able to offer Samsung a data first media solution that supports the client’s digital transformation needs. We demonstrated the power of our combined expertise and offered something unique for Samsung. I am looking forward to continuing this successful partnership with Mindshare and I look forward to our new relationship with the Samsung team.”

We’d like to congratulate the Nordic teams and welcome Samsung to the Acceleration family. We look forward to a great new collaboration.